WEST JEFFERSON-A familiar sight is once again unfolding on Jefferson Avenue in preparation for the holiday season.
On Monday, West Jefferson maintenance officials began the joyous and illuminating undertaking of hanging the town’s holiday decorations on the light poles that line the downtown street.
“We hope to have all the decorating done by the end of the week,” Town Manager Brantley Price said Tuesday morning. “We just started yesterday, but the weather is slowing us down a little.”
Officials must have the decorating complete in time for the Nov. 18 holiday parade.
The primary decorations consist of a wreath and light. The town has pumped nearly $5,000 into the replacement of the lights for the wreath fixture.
Addition of several new bump-outs will add new curb appeal to the downtown area as new lighted holiday figurines will complement the overhanging fixtures.
Price said maintenance workers now have the ability to run electricity to bump-outs for the holiday decorations.
The addition of the bump-outs by the way of the removal of the traffic signals at downtown intersections has also reduced the amount of decorating the town is allowed to do.
“We can’t put the (overhanging) decorations at the intersections anymore because we got rid of the light poles that held up the wires for the centerpieces,” said Price.
Following the Nov. 18 holiday parade, town merchants and locals will take part in the annual “Light Up The Town” festivities at 5 p.m. A holiday tree lighting event is also planned for Nov. 24.
Other town happenings
During Monday’s West Jefferson Board of Aldermen meeting, town officials learned that overall liquor sales were up during the previous quarter for the town’s ABC store. The town is currently enjoying an overall increase of 7 percent compared to the previous year.
In other business, Donnie and Eric Miller were re-appointed to the fire department’s two highest positions in the chain of command.
Reach Jesse Campbell at (336) 846-7164.
West Jefferson is already beginning to get in the holiday spirit.