April has been declared North Carolina Beer Month, and West Jefferson Businesses are participating in the fun.
“The whole premise behind (the Craft Crawl) is to get West Jefferson Downtown businesses to stay open a little later on Fridays,” Gary Brown, owner of Boondocks said.
Anybody who purchases something from a downtown merchant between the hours of 5 p.m. and 7 p.m. on Fridays in April will be able to get 5 percent off of their bill at Boondocks, Carolina Country Wines or Hotel Tavern.
“That is just our way of saying go buy something,” Brown said.”Go see what downtown has to offer.”
Brown said the Craft Crawl is sponsored by the West Jefferson Business Association and was created as a way to promote the down town businesses. While this is West Jefferson’s first year in celebrating the month, N.C. Beer Month is in its second year.
“The merchants said they could stay open a few extra hours,” Brown said. “I think the proof will be as we go throughout the month, seeing how many people actually do bring a receipt in and get a discount. That’s the only way we know how to measure this.”
Also, Brown said the Craft Crawl was not done for the tourists, but for the people who live in the community. Specifically on Fridays, Boondocks will be featuring a craft brewery based in the state by providing several styles of that brewer’s beer.
In addition, every Friday night, Boondocks will be releasing one of its beers to celebrate the month, as well as celebrating fellow breweries throughout the state.
The four brands that will be highlighted throughout the month are: Highlands Brewery (Asheville), Fullsteam (Durham), Foothills (Winston-Salem) and Aviator (Fuquay-Varina).
“They are not going to be run-of-the-mill beers for these breweries,” Brown said. “They are going to be limited edition or something you can not get up the mountain.
For the community’s only craft brewery, the business is promoting N.C. Beer Month with several different events.
On Saturday, April 19, Boondocks will host a beer garden, inviting several breweries from the surrounding areas to participate.
“We’re basically calling that our High Country Craft Beer Experience,” Brown said. “We have a number of breweries from the High Country providing free samples that day.”
Brown said he has invited Blind Squirrel, Olde Hickory, Blowing Rock Brewery, Beech Mountain Brewery and others to participate in the day-long event. He estimates between four and nine breweries will be representatives.
After sampling the beers, the local drinks will be featured inside the restaurant, so patrons can buy a pint.
“We just really wanted to introduce people to some different beers,” Brown said.
Sierra Nevada contest
While Sierra Nevada is based in California, the company is opening a second brewery in Mills River, near Asheville.
Boondocks is one of the bars which was selected to carry its “fresh hop series,” where Brown said the company was very selective of who received it.
As part of the month, Boondocks was given a backpack from the company which contains several different items from the company. Throughout the month, anybody who orders a pint of Sierra Nevada Pale Ale will be entered for a chance to win the prizes or the backpack.
“If you buy a Pale Ale, we will have you fill out your information and put it inside the box,” Brown said.
Each drink will provide you a chance to win. Brown said the drawings will take place during the first week of May.
For more information on N.C. Beer Month go online to www.ncbeermonth.com/.
Wil Petty can be reached at (336) 846-7164 or on Twitter @WilPetty.